Go Assist

Who is Go Assist?

Go Assist is a national home services company operating from Branksome Business Park in Poole, Dorset. It arranges and carries out repairs to domestic appliances, boilers, plumbing, electrical systems and more, describing itself as a one-stop solution for homeowners and landlords.

Its appliance work covers the full range of domestic machines, from washing machines and dishwashers to American fridge freezers, range cookers, gas hobs, microwaves and extractor fans. It also names working relationships with Whirlpool, Miele, Hotpoint, Maytag and Indesit, and maintains brand pages for each.

The multi-trade model is the main structural difference from a specialist repairer. It means one telephone number covers a broken washing machine, a tripped fuse box and a leaking tap, which suits landlords in particular. It also means appliance repair is one line of business among several rather than the whole company.

What do the public records show about the company?

The corporate position takes a moment to unpick, and it is worth doing because it determines who you are contracting with. Go Assist’s own website footer states that Go Assist is a trading name of BIG Warranties Limited, which is authorised and regulated by the Financial Conduct Authority under firm reference number 798998, and gives that company’s registered office as Unit 17, Branksome Business Park, Bourne Valley Road, Poole.

A separately registered company, Go Assist Ltd, also exists at the same Poole address. It was incorporated on 29 August 2013, is active, and is registered under the business classification “other service activities not elsewhere classified”. Its majority shareholder is Richard John Waters, holding 75% or more of shares and voting rights, so this is an owner-managed business rather than an investor-backed group.

What services does Go Assist offer?

Appliance repairsWashing machines, washer dryers, tumble dryers, dishwashers, fridges, freezers, American fridge freezers, ovens, cookers, range cookers, hobs, microwaves and extractor fans. See the Whitegoods Help washing machine repair guides for what to check first.

Boilers and heatingBoiler repairs, servicing and installations, carried out by engineers the company states are Gas Safe approved.

Plumbing and drainageTaps, showers, toilets, radiators, leaking pipes, hot water faults and drain unblocking, with an emergency service the company says aims to have a plumber on the way within 30 minutes of a call.

Electrical workFault finding, fuse box repairs, sockets, lighting, smoke detectors and EICR certificates.

Landlord servicesBoiler servicing, EPCs and EICRs for rented property, aimed at compliance obligations.

Locksmiths and pest controlTwo further trades that sit outside what any other national appliance repairer covers.

There are stated limits. The company says it cannot repair commercial appliances, or appliances, electrical and plumbing faults on boats or in mobile homes, although it will attend domestic appliances and electrical or plumbing faults located in commercial premises.

How does Go Assist charge, and what does no fix, no fee actually mean?

Prices start from £89 and vary by service, with washing machine repairs quoted from £99. The company states that the price includes travel, diagnostics and unlimited labour, with no separate callout fee, and that parts are charged on top, sourced at trade prices through its manufacturer relationships.

The headline attraction is the no fix, no fee promise: if the appliance cannot be fixed, the company states you pay nothing. Both NAC and Pacifica retain a charge in that situation, so this is a genuine point of difference. The promise carries an asterisk, though, and the detail behind it matters a great deal.

The published terms state that where an appliance is not one of the named manufacturers and parts cannot be sourced, the customer is refunded in full. Where parts can be sourced but exceed the limit in the table, the refund policy in the full terms and conditions applies. Anyone with a Bosch, Samsung or Beko machine facing a major fault should ask exactly what happens at that point, and get the answer in writing.

1. Get the quote for your appliance and brand. The price varies by service, so confirm the figure and what it covers before booking.
2. Check your brand’s parts and labour limit. Establish whether it is unlimited or capped, and what the position is if the repair exceeds the cap.
3. Confirm the guarantee in writing. The company advertises up to 12 months, so ask what period applies to your specific repair.
4. Decide separately about insurance. A policy may be offered during booking. It is optional, and the company states you can pay for the repair alone if you prefer.

Is there a price match?

Yes, with conditions. Go Assist states it will match any UK website price where a competitor offers the same service on the same terms, the price is purchasable online and easily verifiable, and the claim is made within 14 days of purchase. It will not match uninsured maintenance plans, and the guarantee cannot be combined with other offers.

What guarantee comes with a repair?

The company advertises up to a 12-month guarantee, and states that if the same fault recurs within that period it will return and fix it at no additional cost. Taken at face value that is considerably better than the industry norm, and better than either of the two largest national rivals.

The phrase to note is “up to”. A guarantee described that way is not a flat commitment, so the sensible step is to have the actual period for your repair confirmed in writing. Whitegoods Help has looked at what is reasonable in whether a three month guarantee on repairs is reasonable. Statutory rights under the Consumer Rights Act 2015 also apply on top of any guarantee, since a repair service must be carried out with reasonable care and skill.

Who carries out the work?

Go Assist recruits salaried white goods engineers directly. Its published recruitment terms advertise a starting salary of £34,000 with up to £50,000 on target earnings for Gas Safe engineers, a company van, fuel card, uniform and tools, 33 days annual leave, accredited training, an online training portal and support from a national fleet manager.

That is meaningful. Employing engineers on those terms is a real investment in capacity, and it distinguishes Go Assist from operators that simply pass bookings to whoever is available. Its washing machine service page states that its engineers are directly employed.

Elsewhere the language is different. The homepage describes engineers as vetted and approved by the company, which is how a network of third party engineers is usually described. Both can be true of a business running an employed fleet alongside approved contractors, so the practical step is to ask which applies in your area when booking, and to confirm who provides the guarantee.

How quickly can they attend, and where?

The company aims to offer same day or next day appointments subject to engineer availability, says most washing machine repairs take one to two hours, and provides online repair tracking. It publishes 593 appliance repair location pages covering England, Scotland, Wales and Northern Ireland, including Belfast, Londonderry, Aberdeen, Inverness, Cardiff, Swansea and Truro.

On paper that is the broadest coverage of any provider reviewed on this site. A word of caution, though: published location pages are a marketing asset and do not in themselves prove that an engineer is based nearby. In remote areas especially, confirm availability for your postcode before relying on the service.

What are the genuine strengths and weaknesses?

The assessment below draws on Go Assist’s published material, the Companies House register and the Financial Services Register. It is not based on testing the service.

What do reviews suggest?

Go Assist displays customer reviews on its service pages and states that it is rated “Great” on Trustpilot. That is a band below “Excellent”, the top tier on that platform, and no aggregate score or review count was published on the pages checked in July 2026.

Readers should check the live rating and review count on Trustpilot directly, and pay attention to recent reviews from their own region. In any national operation, the experience depends more on the engineer who attends than on the brand.

Who might Go Assist suit, and who might it not?

Likely a good fit
Owners of Whirlpool group appliances, including Hotpoint, Indesit, Hoover and Candy, where parts and labour are uncapped. Anyone unwilling to pay for a diagnosis that leads nowhere, given the no fix, no fee terms. Landlords wanting one supplier across appliances, boilers, electrics and compliance certificates. Households in Northern Ireland or remote parts of Scotland and Wales that other nationals do not reach.

Possibly not the right choice
Anyone whose appliance is still in guarantee, who should approach the manufacturer or retailer first at no cost. Owners of an unlisted brand facing a likely large repair, where the £200 cap may not stretch far enough. Anyone who wants a single document setting out every term before committing. Households wanting a specialist white goods engineer rather than a multi-trade operator.

How does Go Assist compare with the other national options?

The three largest independent national repairers price their work in materially different ways, and the right choice depends on your appliance brand and your appetite for risk.

The honest summary is that Go Assist looks strongest on a Whirlpool group appliance, where parts and labour are uncapped and the no fix, no fee promise applies without a ceiling. On an unlisted brand with a major fault, a provider whose fixed price includes the part outright may work out better. The wider question of who to call is covered in manufacturer versus independent engineer, and it is worth settling whether to repair or replace first.

Before you book any appliance repair

A few minutes of preparation improves the chance of a first visit fix and occasionally removes the need for a visit at all.

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  Find the full model and serial number from the rating plate, so the correct part can be identified.
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  Note any error code the appliance displays and exactly when the fault occurs.
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  Confirm your brand’s parts and labour limit, and what happens if the repair exceeds it.
• 
  Ask what guarantee period applies and who provides it, then keep the confirmation.
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  Be clear whether you are buying a repair only, or a repair plus an insurance policy.
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  Run through the pre-repair checks worth doing first, which sometimes solve the problem outright.

What about spare parts?

Because parts are charged on top of the labour price, and because brand limits apply, the cost of the component is often what decides whether a repair is worth doing. Correct identification is everything, and the full model and serial number from the rating plate determines which version of a part will fit.

Whitegoods Help maintains guidance on sourcing appliance spare parts, the difference between genuine and pattern parts, and what to check before buying spares. Availability is also improving as a matter of law, as set out in the guide to the Right to Repair rules.

Training and the engineer shortage

Go Assist’s advertised salaries, vans and accredited training reflect a wider pressure in this trade: there are not enough qualified appliance engineers, and operators increasingly have to grow their own rather than recruit ready-made ones.

For readers considering the trade rather than booking a repair, the Whitegoods Help overview of appliance repair training routes sets out the options, with separate guidance on becoming a self-employed appliance repair engineer. Practical hands-on courses are available at the NAC National Training Centre, alongside online appliance repair courses for those who need to study at their own pace.

Frequently asked questions about Go Assist

Editorial summary

Go Assist is the most interesting pricing proposition among the national repairers, because it is the only one of the three largest that does not charge you when the appliance turns out to be beyond saving. Combined with a stated guarantee of up to 12 months, a price that includes unlimited labour, and the widest published coverage of any provider reviewed here, that makes it worth a quote in most parts of the UK.

The catch is the brand table, and it deserves to be read before anything else. If you own a Hotpoint, Indesit, Hoover, Candy or another Whirlpool group appliance, parts and labour are uncapped and the offer is strong. If you own a Bosch, Samsung, Beko or anything outside the named list, the company’s spend is capped at between £200 and £300, which will cover a pump or a door lock but may not cover a bearing job. That is not hidden, but it is buried on a separate terms page rather than shown next to the price.

Two smaller points are worth carrying into a booking. The consumer brand is a trading name of an FCA-authorised warranty company, and an insurance policy may be offered during the booking process, so it pays to be clear about what you have actually purchased. And the engineer employment position is described inconsistently across the site, so ask.

On balance this is a credible national option with a genuinely consumer-friendly headline offer, let down slightly by terms that are harder to assemble than they should be. For a Whirlpool group appliance it may well be the best value of the three. For an expensive fault on an unlisted brand, compare it against a provider whose fixed price includes the part outright.