Indesit Moon washing machine
The Indesit Moon washing machine advert has a catchy tag line, “Future Friendly” and a catchy music track by New Order (Hey Now What You Doing, from the album Waiting For The Sirens’ Call).
I’m sceptical about the use of the phrase “future friendly” though. To me, if the phrase doesn’t mean it will last a very long time, it at least implies that a product is so technically advanced that it is unlikely to be superseded by anything better in the near future. If they have genuinely pulled this off it would be an amazing achievement for one of the cheapest brands in the UK.
The advert now being broadcast on TV is very slick. It shows lots of robots mingling with people in everyday life apparently integrated into society. The accompanying overlaid text says, “One day – Man and machine – Will live together – In perfect harmony”. Then as a woman loads her new Indesit washing machine with laundry it continues, “ That day – Has dawned”. As she closes the door the voice over says, “Indesit Moon: Future friendly”.
The advert is brilliant (I’m not being sarcastic). It has great music, great visuals, and a great overall concept. I was just disappointed to see it was only advertising a washing machine – and one of the cheapest washing machines in the business. £299 for a 6 kg washing machine with a 1400 rpm spin is cheap, and these days many cheap washing machines are notoriously not worth repairing (and get scrapped way too soon) if they break down out of guarantee unless it is a minor fault.
It would be great if the spare parts for this washing machine are going to be priced lower than previous Indesit spare parts, and at levels that make it economic to repair in the future. So far this is not the case with many cheap washing machines and to me, something can’t be truly future friendly if it isn’t worth repairing after 3 or 4 years just because the PCB has failed.
Looks
I do like the look of this washing machine. I also like the simple solitary control button offering just 4 wash programmes. Many customers have often told me they want simple controls and fewer programmes – not more. It will appeal to customers buying at the budget end who see extremely simple controls as a priority but they won’t have to mind if this involves compromises elsewhere.
The innovative soap dispenser behind the door looks interesting too although it’s too early to judge if this is a genuinely good idea or not yet. The advantage is that “because water is constantly splashing inside this dispenser as the drum rotates it should be kept very clean”. However, one disadvantage is that it replaces the customary door glass so you cannot see the laundry inside. Although I would have thought the novelty of watching clothes go round and round in a washing machine has long since worn off it is still useful to be able to see the washing as the drum revolves. You can occasionally notice something that shouldn’t be there (such as a coin or credit card) and stop the wash to attempt to retrieve it before any damage occurs.
I’ve heard from an engineer of one person who’s Indesit Moon broke down full of water, but not being able to see the water they opened the door whereupon the water cascaded out all over the floor. If Indesit have not combined the non-see-through door with a door lock that prevents opening when water is still inside I would say that it is a bad mistake.
At the end of the day this is a great advert bigging up a normally quite basic brand who’s priority is to make washing machines as cheaply as possible and hopefully give some value for money. It represents Indesit trying to become more sophisticated and more innovative, but it will only be truly “future friendly” if it proves to be much more reliable than other previous models, and if spares are much more reasonably priced to encourage future repairs.
_
Update: (13/12/07) Which? have since reviewed the Indesit Moon and their opening paragraph says, “we weren’t overly impressed by the Moon”. However, surprisingly they say it is good at rinsing, which is remarkably rare these days and even most of their “best buys” aren’t ( Why can’t modern washing machines rinse properly? ) So if you require a cheap washing machine and rinsing is especially important to you because of irritation or allergies you might be interested in one. It has to be said though that Indesit don’t have a good reliability record according to Which?
Which? Best washing machine brands? Over 190 washing machines tested and reviewed in Britain’s biggest ever tests (Plenty of free information but will need to be a subscriber (take advantage of the 30 day trial offer) to get the full benefit of the latest washing machine reviews)
Compare prices of Indesit Moon
Find all Indesit Moon washing machines at Washerhelp’s affiliates
Written By - Washerhelp on July 30th, 2007 with
62 comments
__
Read More Articles on Washing Machines & Washer Dryers |
Subscribe | Please Report any broken links - pretty please :-)
Why not add your comment? click the comment link above or scroll down to the comments box


#1. August 6th, 2007, at 9:46 PM.
We’ve just ordered one from Sainsburys as it only worked out £13 more than the John Lewis price mentioned to take the old one away too.