Whitegoods Help article

Big Warranties

Big Warranties
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Quick Answer

BIG Warranties is a Poole-based insurance provider selling appliance cover, home emergency cover, landlord policies, motor breakdown and gadget insurance. It has traded since 2009, is authorised and regulated by the Financial Conduct Authority under reference 798998, and its appliance policies carry no excess, unlimited claims and accidental damage cover. It is also the company behind the Go Assist repair brand, which means the same business both sells the cover and carries out the repairs.

About this review

Every claim below is sourced to BIG Warranties’ own published material, the Companies House register or the Financial Services Register, with the source and date stated. Whitegoods Help has not tested the service and makes no claim to have done so. Nothing on this page is a personal recommendation about any insurance product.

BIG Warranties sits in an unusual position among appliance cover providers. Most insurers in this market arrange repairs through third party contractors. BIG Warranties owns the repair operation outright, trading it as Go Assist, so a claim and the engineer who answers it stay inside the same business. That is worth understanding in both directions before buying a policy.

Who is BIG Warranties?

BIG Warranties is an insurance provider based at Branksome Business Park in Poole, Dorset, selling cover for domestic appliances, home emergencies, boilers, landlord properties, motor breakdown and gadgets. It states that it was founded in 2009 and has insured more than 200,000 customers.

Its market position is built on price. The company describes its proposition as “big cover, small prices”, pitches directly at cost of living pressures, and competes openly on premium against larger rivals. Its appliance policies are sold with no mandatory excess, unlimited claims and accidental damage included alongside mechanical and electrical failure.

The detail most consumers will not spot is the corporate one. Go Assist, the national repair brand, is a trading name of BIG Warranties Limited. The company that sells you the policy is the company that repairs the appliance.

2009
Year the company states it was founded
798998
FCA firm reference number
No excess
On appliance and motor breakdown policies
21 days
Notice given before a policy auto-renews

What do the public records show about the company?

BIG Warranties Limited is registered in England under company number 07002567, incorporated on 27 August 2009, with its registered office at Unit 17, Branksome Business Park, Bourne Valley Road, Poole. The company’s own website gives the same address as its trading address and states that it is authorised and regulated by the Financial Conduct Authority under firm reference number 798998.

Detail Position as at July 2026
Registered name BIG Warranties Limited
Company number 07002567
Incorporated 27 August 2009
Registered and trading address Unit 17, Branksome Business Park, Bourne Valley Road, Poole, BH12 1DW
FCA authorisation Firm reference number 798998. The register entry was live when checked, and records Go Assist as a name the firm is also known by
Ownership Majority controlled by Bournemouth Independent Group Ltd, company number 07415333, based in Bournemouth
Related brand Go Assist, stated by that brand’s own website footer to be a trading name of BIG Warranties Limited
Products Appliance insurance, home emergency cover, boiler cover, landlord policies, motor breakdown and gadget insurance
Scale, company figures Over 200,000 customers insured, more than 70 employees and over £30 million in product sales
Check which company name is on your documents

The Financial Services Register carries a second, older entry for BIG Warranties Limited under reference 526953, based in Bournemouth and marked as no longer registered as an appointed representative. There is also a separately registered company, Go Assist Ltd, company number 08668025, at the same Poole address, whose own register entry is likewise marked as no longer an appointed representative.

None of that is improper or unusual for a group that has restructured over 17 years. It does mean it is worth reading the company name and reference number on your policy schedule, and checking it on the Financial Services Register, which is free to search.

Who underwrites the policies?

This is the question to resolve before buying, and it cannot be answered from the website pages alone. BIG Warranties describes itself as an insurance provider and states that it is FCA authorised, but the pages reviewed do not name the insurer carrying the risk.

There is a clue in the group’s own wording. The footer on the Go Assist site, the same company, states that BIG Warranties “is an insurance provider that can offer an insurance policy to cover future issues” and that “we offer products from a range of insurers”. That phrasing points to policies underwritten by third party insurers rather than by BIG Warranties itself, and potentially by different insurers for different products.

To the company’s credit, it does publish the documents that answer the question. Full policy wordings and Insurance Product Information Documents, the standardised summaries required for insurance sales, are available for each product on its terms and conditions page, alongside a terms of business document. The insurer is identified in those documents rather than on the marketing pages.

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Why the underwriter matters

With any insurance policy, the firm that sells it and the insurer that pays the claims can be different companies. The seller must be authorised to distribute insurance, while the insurer carries the risk and is the entity behind Financial Services Compensation Scheme protection.

Open the Insurance Product Information Document before you buy. It is short, it is standardised, and it names the insurer along with the main exclusions and limits. If a complaint is ever unresolved, an insurance complaint can usually be referred free of charge to the Financial Ombudsman Service.

What cover does BIG Warranties sell?

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Appliance insuranceWashing machines, tumble dryers, dishwashers, cookers, range cookers, fridges, freezers and fridge freezers, sold individually or as multi-appliance and whole-kitchen policies.
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Home emergency and boiler coverBoiler only, home emergency only, or combined cover, extending to heating, plumbing, drainage, electrics and pest infestation.
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Landlord policiesLandlord versions of the appliance, boiler and home emergency products, aimed at rented property portfolios.
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Motor breakdown and gadget coverUK and European motor breakdown cover plus gadget insurance, sitting outside the home entirely.

What do the appliance policies include?

On its published terms, the appliance cover is competitive. The company advertises unlimited claims, no excess, and cover for accidental damage as well as mechanical and electrical failure, which it notes many competitors exclude. Where an appliance is beyond repair it states it will replace it with a like for like model or offer a settlement, and it offers discounts for insuring several appliances, advertised as 20% off when four appliances are covered.

Feature Appliance cover Home emergency cover
Excess None Optional, between £0 and £95
Claims Unlimited £2,500 per claim, £5,000 per policy year
Accidental damage Included Not stated on the pages reviewed
If beyond repair Like for like replacement or a settlement Not applicable
Multi-item discount Advertised as 20% off on four appliances Tiered products rather than a discount
Renewal Rolling contract, 21 days’ notice given Rolling contract, 21 days’ notice given
Claims access Online claims system available 24 hours Online claims system available 24 hours

Premiums are not published. The website invites you to submit your details for a price, so the only way to judge value is to obtain a quote and compare the annual cost against what a one-off repair would actually cost. Whitegoods Help does not estimate prices.

How the sales process works

It is worth knowing what happens after you fill in the quote form, because this is not a straightforward online purchase. The company states that you enter your details to receive an instant price online, after which a member of its UK-based team will be in touch to discuss the quote, operating 9am to 6pm Monday to Friday. An agent then works with you to settle on a cover level before the policy is set up.

That is a telephone sale following an online enquiry, and it is a perfectly legitimate way to sell insurance. It does mean submitting the form is a step towards a sales call rather than a price comparison, and that the cover level you end up with is arrived at in conversation. Take the time to read the policy wording afterwards rather than relying on what was described on the call.

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Policies renew automatically

BIG Warranties states that policies are set up as rolling contracts, with a reminder sent 21 days before the renewal date so customers can change or cancel.

Twenty one days’ notice is reasonable and above the bare minimum, but the practical effect of any rolling contract is that cover continues, and payments continue, unless you actively intervene. Diarise the renewal date when you buy, and check the renewal premium against a fresh quote rather than letting it roll.

The Go Assist connection, and why it cuts both ways

Because Go Assist is a trading name of BIG Warranties Limited, this group both sells appliance cover and operates the engineer network that fulfils repairs. Very few providers in this market are structured that way. Domestic & General, by contrast, authorises claims and dispatches contracted third party engineers.

There are real advantages. A claim does not have to be passed to an external contractor, scheduling and parts sit under one roof, and there is no argument between insurer and repairer about who is responsible when something goes wrong. Go Assist also employs salaried engineers with vans and accredited training, so the group has genuine repair capacity rather than merely a booking system.

The counterpoint deserves stating just as plainly. When the company assessing your claim is also the company that would pay for and perform the repair, the decision on whether a fault is covered is taken by a party with a direct financial interest in the answer. That is not an accusation of anything, and vertical integration is common across many industries. It is a reason to keep your own written record of what was diagnosed and what you were told, and to know that the Financial Ombudsman Service exists if a claim decision looks wrong.

Readers weighing the two sides of this group may want to read the companion review of Go Assist and its repair terms, which covers the parts and labour limits applied by appliance brand on its pay-as-you-go repairs.

What are the genuine strengths and weaknesses?

The assessment below draws on the company’s published material, the Companies House register and the Financial Services Register. It is not based on testing the service.

✅ Strengths

  • No mandatory excess on appliance and motor breakdown policies, which is unusual in this market
  • Accidental damage covered alongside mechanical and electrical failure
  • Unlimited claims on appliance cover, with like for like replacement or a settlement if beyond repair
  • Owns its own repair network, so claims are fulfilled in house rather than subcontracted
  • FCA authorised with a reference number that can be verified independently in seconds
  • Publishes full policy wordings and Insurance Product Information Documents for every product
  • Multi-appliance discounts, and landlord-specific versions of the main products
  • Twenty one days’ notice before renewal, ahead of the bare minimum
  • Optional excess on home emergency cover, letting customers trade excess against premium
  • Trading since 2009 with over 70 employees, so not a thinly staffed operation

❌ Considerations

  • The insurer underwriting the policies is not named on the website pages, only inside the downloadable documents
  • The headline claim that 99% of claims are approved is footnoted as an average for January to April 2024, a four month sample now more than two years old
  • Self-reported figures are inconsistent across the site, with 12 years and over 14 years of experience both stated against a 2009 founding, and customer numbers given as both 200,000 and over 250,000
  • No published premiums, so value cannot be assessed without going through an enquiry
  • Quotes lead to a telephone sale in office hours rather than a straightforward online purchase
  • Policies roll over automatically unless cancelled
  • Home emergency cover is capped at £2,500 per claim and £5,000 a year, so it is not open ended
  • The same group both decides claims and carries out the repairs
  • Award claims are described in general terms without naming the awards
  • For a single reliable appliance, premiums across several years often exceed the cost of the repairs actually needed
On the 99% claims approval figure

A 99% approval rate would be a strong number, and it may well still hold. The issue is evidential rather than moral: the asterisk on the company’s own page attributes it to an average across January to April 2024. A four month window from over two years ago is a thin basis for a present tense marketing claim, and there is no reason a company confident in the figure could not refresh it.

Anyone relying on that statistic should ask for a current figure before buying.

Is appliance cover worth buying at all?

This deserves a straight answer rather than a pitch in either direction. Appliance insurance is not a con, and it is usually not good value either. It transfers a risk that most households could carry themselves, at a price that has to include the provider’s costs, commission and margin.

A mainstream washing machine will often run for years without a fault, and the common out-of-warranty failures are repairable for a fixed sum. Set the monthly premium aside instead and, across several appliances, most people finish ahead. Cover makes better sense in three situations: where an unexpected bill would cause genuine hardship, where an appliance is expensive to replace, and where a household has a history of heavy use and frequent faults.

BIG Warranties’ no excess position does strengthen the case relative to policies charging £75 or £99 per claim, because an excess can swallow most of the value of a small repair. Weigh that against the premium, not against the marketing.

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Check the rights you already have before paying for cover

Under the Consumer Rights Act 2015 you may have a claim against the retailer for up to six years in England and Wales, and five years in Scotland, where goods were not of satisfactory quality. Manufacturers must also make functional spare parts available for years after a model was last sold.

Read the guidance on faulty appliances and the Consumer Rights Act, consumer rights on appliances, free five year parts guarantees and the Right to Repair rules. Many households pay for cover duplicating protection they already had.

Whitegoods Help has looked at this question repeatedly, and the conclusions are worth reading first: should you buy a washing machine extended warranty, a reader’s five year warranty offer assessed, and the comparison of appliance insurance against subscription schemes.

Who might BIG Warranties suit, and who might it not?

✅ Likely a reasonable fit
Households that have decided they want appliance cover and object to paying an excess on top of the premium. Anyone insuring several appliances at once, where the multi-item discount applies. Landlords wanting appliance, boiler and home emergency cover from one provider with property-specific policies. Households that value accidental damage cover, which several competitors exclude.
⚠️ Probably not the right choice
Anyone whose appliance is still in guarantee or within the statutory window against the retailer. Households able to absorb a one-off repair bill, who will usually do better setting the premium aside. Anyone who wants to buy online without a sales call. Anyone uncomfortable that the party deciding a claim is also the party performing the repair. Owners of cheap appliances where a few years of premiums approach replacement cost.

How does it compare with the alternatives?

Route Excess Who repairs Main consideration
BIG Warranties appliance cover None on appliance policies Its own Go Assist network Insurer not named on the website pages, and claims are decided in house
Domestic & General £99 in the first 90 days on late-started cover Approved third party contractors A claim value limit sits behind “unlimited repairs”
Pay as you go repair from NAC or Pacifica Not applicable Their own engineers or partners You carry the risk of an expensive failure
Manufacturer plan Varies Manufacturer service Usually that brand only
Self-insuring Not applicable Whoever you choose Requires the discipline to leave the fund alone

The wider question of who to call when something breaks is covered in manufacturer versus independent engineer, and it is worth settling whether to repair or replace before buying cover on an ageing machine.

Before you buy any appliance policy

  • ✅
    Open the Insurance Product Information Document and find the insurer’s name, the exclusions and the limits.
  • ✅
    Check the company name and reference number on your paperwork against the Financial Services Register.
  • ✅
    Multiply the monthly premium by twelve, then compare it against one fixed-price repair.
  • ✅
    Ask whether the appliance’s age or condition affects cover, and get the answer in writing.
  • ✅
    Note the renewal date and set a reminder, since the policy rolls over automatically.
  • ✅
    Keep a dated record of every visit, diagnosis and part fitted. See claiming compensation from a retailer or repairer.
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Safety warning on DIY appliance repairs

Domestic appliances combine mains electricity with water, heat and moving parts. Always disconnect an appliance from the mains before removing any panel, and never work on a live appliance. Capacitors can retain a dangerous charge after disconnection.

Gas appliances must only be worked on by a Gas Safe registered engineer. If you smell gas, call the National Gas Emergency Service on 0800 111 999 immediately and check credentials on the Gas Safe Register. See the DIY repair safety guidance.

Note also that attempting your own repair on a covered appliance may invalidate a claim. Check the policy wording first.

What about spare parts?

Where an appliance is not covered and the fault is straightforward, fitting the part yourself is an option for the reasonably confident. The full model and serial number from the rating plate determines which version of a part will fit, and getting that right matters more than anything else.

Whitegoods Help maintains guidance on sourcing appliance spare parts, the difference between genuine and pattern parts, and what to check before buying spares. Start any diagnosis with the appliance error codes hub.

Appliance broken and not covered?

If an appliance has failed and no policy applies, a one-off repair at a price agreed before the visit is usually the cheaper route. Whitegoods Help can arrange a repair, or help you work out whether the machine is worth saving.

Frequently asked questions about BIG Warranties

Is BIG Warranties FCA regulated?

The company states that it is authorised and regulated by the Financial Conduct Authority under firm reference number 798998, and an entry under that number was live on the Financial Services Register when checked in July 2026. An older entry for the company under reference 526953 is marked as no longer registered as an appointed representative, so check the number on your own paperwork.

Who underwrites a BIG Warranties policy?

The insurer is not named on the website pages reviewed. The group’s own Go Assist footer states that products come from a range of insurers, which suggests the underwriter may vary by product. The insurer is identified in the policy wording and the Insurance Product Information Document, both of which the company publishes for each product, so read those before buying.

Is there an excess on BIG Warranties appliance cover?

No. The company states that unlike some competitors it does not require a mandatory excess on appliance or motor breakdown policies. On home emergency policies customers can choose an excess of between £0 and £95, with a higher excess normally reducing the premium.

Is BIG Warranties the same company as Go Assist?

Yes. The Go Assist website footer states that Go Assist is a trading name of BIG Warranties Limited, FCA reference 798998, and the Financial Services Register records Go Assist as a name the firm is also known by. In practice that means the same business sells the cover and carries out the repairs.

Does a BIG Warranties policy renew automatically?

Yes. Policies are set up as rolling contracts. The company states it sends a reminder 21 days before the renewal date so customers can change or cancel. Note the date when you buy and compare the renewal price against a fresh quote.

What happens if my appliance cannot be repaired?

The company states that where an appliance is deemed beyond repair it will replace it with a like for like model or offer a settlement. Check the policy wording for how a settlement is calculated and whether any deduction applies for the age of the appliance.

Is the claim that 99% of claims are approved current?

The figure appears on the company’s appliance pages with a footnote attributing it to an average for January to April 2024. That is a four month sample from more than two years before this review, and no updated figure was published on the pages checked in July 2026. Ask for a current figure if the statistic matters to your decision.

Editorial summary

BIG Warranties competes on price and on terms, and on paper the appliance product is genuinely attractive within its category. No mandatory excess is a meaningful advantage, because an excess of £75 or £99 can wipe out most of the value of a routine repair claim. Accidental damage cover, unlimited claims, multi-appliance discounts and a like for like replacement promise are all reasonable, and the company publishes the policy wordings and Insurance Product Information Documents that let a careful buyer check the detail.

Owning the repair network is the most distinctive thing about it. That brings real practical benefits, and it also means the party deciding whether your fault is covered is the party that would perform and pay for the repair. That is worth knowing rather than worrying about, and it argues for keeping your own written record of any diagnosis.

The weaknesses are mostly about evidence rather than cover. The insurer is not named on the marketing pages. The 99% claims approval figure rests on four months of data from early 2024. Experience and customer numbers are stated inconsistently across the site. Awards are referenced without being named. None of that is disqualifying, but a company inviting people to trust it with a monthly payment could stand behind firmer numbers, and the fix would be straightforward.

For a household that has already decided it wants appliance cover, dislikes excess charges and is insuring more than one machine, this is a credible option from a properly authorised firm with its own engineers. For everyone else, the underlying arithmetic still favours setting the premium aside and paying for a fixed-price repair on the rare occasions one is needed.

Content disclaimer

This page provides general consumer information and does not constitute legal or financial advice, nor a personal recommendation about any insurance product. It reflects BIG Warranties’ published information, the Companies House register and the Financial Services Register as at July 2026. Whitegoods Help has not tested the service. Cover terms, exclusions, excesses, limits, pricing and company details change over time, so read the policy documents and verify current details before buying.

Sources

Companies House register: BIG Warranties Limited, company number 07002567; Bournemouth Independent Group Ltd, company number 07415333; Go Assist Ltd, company number 08668025; persons with significant control filings. Financial Services Register entries under reference numbers 798998 and 526953. The company’s own website at bigwarranties.co.uk, including the home, about, appliance insurance, washing machine insurance, home emergency and terms and conditions pages, and the regulatory disclosure in the site footer. The trading name disclosure in the footer of go-assist.co.uk. All web sources accessed 26 July 2026.

Last reviewed: July 2026 – Content by Whitegoods Help.

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