My attention was drawn to rinsing efficiency after noticing that out of dozens of washing machines reviewed by Which? most of them had a poor rating for rinsing. Even those singled out as Best Buys were “poor” at rinsing. Believe it or not, at least one Best Buy was “very poor”. I found that pretty shocking.
From studying the figures it is clear that if “good”, or “very good” rinsing was one of the prerequisites for a Best Buy there would be no Best Buy washing machines or washer dryers at all – not a single one. It appears that Which? have decided to allow the poor rinsing results to be a caveat instead of a best buy killer. Please note however that several Which? best buys are “satisfactory” at rinsing which is something at least.
Out of 125 washing machines and washer dryers tested, a remarkable 75 of them (60%) were rated either “poor” or “very poor” at rinsing with only 3 getting the rating we should expect for all washing machines which is “good”.
The rest were a mere “satisfactory”. To summarise, just less than 3 % of the 125 washers & dryers are “good” at rinsing according to Which?
Since writing this article I’ve discovered Which? no longer give the majority of washing machines 1 or 2 star ratings for rinsing ability, and the majority appear to get 3 or 4 stars. Which? tell me they’ve readjusted their rinse marks to more accurately reflect the degrees of abilities between even poor rinsing machines. However, they are still critical of many of their rinsing abilities in the comments and the pros and cons.
What does this mean?
Well for a start it doesn’t mean that we can settle for one of the three washing machines that are “good” at rinsing because they unfortunately let themselves down in other areas such as with “noisy spin, and poor brand reliability”. However, if you really need a washing machine that rinses better than any other – maybe because of allergies – then at least Which? have identified three candidates out of the 125 they’ve tested so far.
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Why aren’t they rinsing properly and does it really matter?
Surely all washing machines should rinse well? It’s surely quite simple, you just use enough water to rinse them properly. It’s astounding that we have reached the situation where the majority of washing machines and washer dryers on sale in the UK are apparently poor at rinsing.
This has probably come about because people have been focussing on other aspects, which has left rinsing as a low priority. Two explanations spring to mind. Firstly, the focus on using less and less water is clearly impacting on our washing machine’s ability to rinse effectively. Whereas modern detergents can facilitate efficient and effective washing results at lower temperatures and with less water, no such product is currently allowing effective rinsing with much less water.
Good rinsing needs plenty of water which is in direct opposition to the current environmental concerns and clamour to be the washing machine using the least amount of water.

The second explanation I can think of is that the eco-labelling system which awards ratings for energy efficiency, spin efficiency and wash efficiency do not appear to take into account rinse efficiency.
As such, manufacturers aren’t being judged on how well their washing machines rinse, only on how well they wash and how well they extract water on spin. I’m speculating at this stage, but I can’t see how so many washing machines could be awarded an “A” wash efficiency rating if the tests took into account how well the clothes were rinsed. Presumably, as long as all stains are removed and laundry looks “clean” no one bothers about how much soap detergent residue is left.
It might be a good idea to create a fourth category, “rinse efficiency” on the eco labels, or at least include the rinse efficiency as part of the wash efficiency test.
Ultimately if customers don’t notice an issue then it could be argued that it doesn’t really matter.
Maybe it doesn’t for most people, but it surely does to anyone sensitive to wash detergents and with allergies and a lot of people are. There were 581 comments added on this topic from such people before I had to close comments to prevent it being endless.
The current situation is that to anyone keen to buy a washing machine with good rinsing I have no washing machine to recommend because none of the companies producing the best, and the most reliable washing machines currently supply one that rinses above average according to Which? although this could easily change and you would need to check out the latest to be sure.
Are Which? being too critical? Are Which? applying too stringent a rinse test? I must admit I’ve not had many complaints from people saying their washing machine isn’t rinsing properly and my own Miele washing machine, which although a Which? Best Buy, didn’t receive a “good” rating for rinsing yet it appears to rinse perfectly well as far as we can see.
In fact I remarked to my wife that my clothes don’t smell of detergent like they used to in the old washing machine and deduced that it rinsed much better. However, neither of us have any reactions to washing machine detergent. The thing about Which? is that they are totally independent.
They work only for their subscribers interests and are actually a registered charity. They don’t make any money directly by recommending any product (even though they could) because they want to be seen as 100% unbiased. They are highly respected and I expect they test products fairly. However, my understanding is that the do charge for companies to display their “Best Buy” logo!
I suspect Which? are right and that modern washing machines don’t generally rinse very well because of the reasons I speculate about above. Whether it matters or whether it will change depends on whether enough of the public are bothered, or even notice. The 581 comments added to this article below show that many people do find this a big issue.
Which? research
NOTE: Which? do rate some washing machines as satisfactory for rinsing and even a couple are rated as good, although unfortunately the few rated good (so far) are not so good on reliability.
Which? are constantly reviewing washing machines so if rinsing is particularly important to you it makes sense to become a member and see all the buying advice. I can’t print their advice for copyright reasons.
Here’s how they describe their reviews –
We are of course well known for our traditional product testing. And when we test something like the proverbial washing machine, we will ask the laboratory not only to measure how clean the clothes get, but how much water and energy is used? How easy is it to work out the programmes? What is the machine like on specialist cycles? How long does it take? All these things feed into our best buy criteria.
We will devise the testing schedule by looking at things from the ordinary user’s point of view: and if standard industry methods are not good enough we will devise our own methods ”
Causes of poor rinsing
There are some common causes of poor rinsing even in washing machines that do rinse well that it might be useful to point out. Anyone experiencing poor rinsing problems where washing comes out with detergent residues or white powder streaks should read this – White streaks or residual washing powder after washing
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Ceejay108: Detergent manufacturers deliberately add a perfume to their detergent which is meant to survive rinsing somehow and leave the laundry smelling (as they like to think) pleasant. I don’t know how it survives rinsing but if you don’t like it I would try to find some unperfumed detergent.
Hi Andy,
Yes Calgon is normally as useful as a snooze button on a smoke alarm. My thoughts were if you add Calgon you can add less detergent, a lot less in some cases. This in turn may improve rinsing results without and consequential damage being caused to the washing machine. The only problem is if you use too little it will not keep bacteria at bay and will still rot the machine with a bio-film. So if anyone wishes to try it use the amount recommended for a soft water area and no less.
Oliver.
Hi Oliver. Yes that’s a bit of lateral thinking :-) If you use Calgon you can use less detergent so it’s possible it could be relevant in this rinsing issue as long as Calgon causes less irritation than the detergent or if it rinses away easier (I don’t know the answer to either of them). Not sure about how you get the right balance though. It might be worth experimenting with.
Soft water and less detergent… If you live in a “hard water” area, I think soda crystals are your best option and the packet says it can be used in washing machines. It will soften hard water and if you can use the amount of detergent recommended for “soft” water, you could possibly help with the rinsing as there’s less detergent in the first place? If you notice lots of foam the first few times, you could use a bit less detergent than recommended until you only see a few bubbles instead of too many.
Has anyone had success with warm or hot rinses?
Does fabric conditioner help with rinsing? If people don’t have time to re-run entire programmes without detergent and instead they try running a “rinse and spin” cycle (on machines that have that option) after the washing machine has finished, I wonder if you use fabric conditioner first time round and then re-rinse, could it help rinsing?
I know fabric conditioner permeates deep into the clothing fibres, more so than water alone. If we try re-rinsing clothes after the softener has been added, would this help remove more detergent? Just a thought.
I also have a Bosch Classixx, Ceejay, which I bought last July, and I’ve also noticed the slightly strange smell that the washing has, so I’m glad you mentioned it. It’s really irritating, and even hand rinsing clothes numerous times in lots of water doesn’t entirely get rid of it. I was wondering if it was something to do with the machine itself. However, today I was hit with a bit of inspiration, and I think I may have finally found out what it is. So this is what I did:
I found 3 old flannels that have never been washed in the Bosch, therefore they could not have any remnants of the odd smell from previous washings. Then I hand washed each flannel the same way, changing only one thing – the amount of water. The constants were 30 degrees temp for the wash, cold water for rinsing, and exactly the same amount of powder in each wash – a very small dose appropriate for the size of item. I squeezed out the flannel a bit after the wash and each rinse, and then as much as I could after the final rinse to simulate a good spin.
First, I attempted to simulate the Bosch style of washing – low water in wash, 3 rinses in low water. The result was a lot of foam in the wash phase, and still lots of foam on the third rinse, crackling on top of the water.
Second, I used lots of water in the wash phase, and lots in the 3 rinses. The result was no foam in the wash phase, just a few bubbles which would quickly dissipate. The final rinse had no bubbles at all.
Third, I used a small amount of water in the wash phase, followed by lots in the 3 rinses. There was lots of foam as before, which did NOT rinse out despite three deep rinses! I have to say I was a bit surprised by this.
The flannels are now all hanging up drying. Flannel 1 has the icky smell. Flannel 2 has no smell. Flannel 3 also has the icky smell, but maybe a bit less than flannel 1.
I have to conclude from this that the wash phase needs to have more water, and that if it did, the washing would smell fresher, and rinsing would be much easier.
Can anyone help with problem of very hard towels etc. I have a Miele W3240 and ever since it was installed my towels and other articles feel like stiff cardboard when they dry. As I was sure the conditioner section could not have been working I called out the Miele engineer he stated the machine was perfect and gave no help or explanation as to why the clothes are so hard.
Ian: Don’t use fabric conditioner on towels as it coats them with a waxy substance which makes them less absorbent. Stiff towels can be caused by over drying including leaving them on the line for too long.
If you dry them in a tumble dryer they should come out pretty soft unless you over dry them. If you dry them some other way, 10 mins in a dryer can soften them up nicely.
Ian : this is how I first discovered that modern washing machines don’t rinse properly – my towels were drying as stiff as boards. It is the detergent residue left in them that is causing them to be stiff and horrid. If you plunge one of your stiff towels into a sink full of hot water, you will discover that the water becomes white with detergent residue from the towel.
Tumble drying does indeed fluff the towels up, and will remove some of the detergent too I guess, but the best way to have lovely soft fluffy towels is to rinse them by hand in lots of lovely hot water – and then perhaps tumble dry them as well. I am at last getting rid of the detergent residue left in my towels – I rinse them in the bath (we have “free” hot water in the winter courtesy of our Coalbrookdale multi-fuel stove which heats the hot water as well as the sitting room) and spin them out in the washing machine, hang them up to dry and then put them in the tumble dryer for a few minutes when almost dry to fluff them up nicely.
Hi WMUser,
Fabric conditioner will have the opposite effect, it will coat the fibres making them water repellant and thus “sealling” in any detergent residue, making further rinse cycles pointless anyway. Fabric conditioner may appear to help rinsing as it turns the water crystal clear but in effect it is locking in dirt and detergent into the fabric. Water alone will not shift fabric conditoner it takes multiple hot washes with a good bio powder.
Quite a few people are allergic to the conditioner anyway as it is never removed from the clothing when added to the last rinse or those nasty tumble dryer sheets.
Oliver.