Last updated: 26th March 2026
1. Introduction
Whitegoods Help (WGH) is a website and digital platform providing information, tools and guidance relating to domestic appliance faults, maintenance and repair.
We take your privacy seriously. This privacy notice explains:
- who we are
- how and why we collect, use and store your personal data
- how we use artificial intelligence (AI)
- your rights under data protection law
We collect, use and are responsible for certain personal data about you. When we do so, we are subject to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
Whitegoods Help is owned and operated by:
NAC (Domestic Appliances) Ltd
Company number: 07531907
For the purposes of data protection law, we are the data controller.
3. Contact Details
If you have any questions about this privacy notice or your personal data, please contact:
Email: [email protected]
Post: Data Protection Manager
NAC (Domestic Appliances) Ltd
4 Calder Close
Calder Park
Wakefield
West Yorkshire
WF4 3BA
4. Key Definitions
Personal Data
Information relating to an identifiable individual.
Special Category Data
Sensitive personal data (e.g. health, ethnicity, etc.).
Data Subject
The individual to whom personal data relates.
5. Personal Data We Collect
We collect the following types of personal data:
Technical Data
- IP address
- browser type
- device information
- usage data (pages visited, interactions)
User Input Data
- information you enter into the website
- questions submitted via the Fault Finder
- any text you provide when seeking advice
We do not request personal data, but you may choose to provide it.
We recommend you do not include personal or sensitive information in any queries.
6. How We Collect Your Data
We collect personal data:
- directly from you when you use the website or Fault Finder
- automatically via cookies and analytics tools
- through interaction with our services
7. How and Why We Use Your Personal Data
We use your personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Providing our website and services | Contract / Legitimate interests |
| Operating the Fault Finder AI tool | Legitimate interests |
| Improving our services and content | Legitimate interests |
| Preventing fraud and misuse | Legitimate interests |
| Security and system protection | Legal obligation / Legitimate interests |
| Analytics and performance monitoring | Legitimate interests |
8. Use of Artificial Intelligence
Whitegoods Help uses AI technology (including third-party providers such as OpenAI) to:
- analyse appliance-related queries
- generate diagnostic responses
- support content creation and improvement
When you use the Fault Finder:
- your inputs may be processed and stored
- data may be used to improve our systems
- outputs are generated automatically and may not always be accurate
We recommend you do not input personal or sensitive data.
9. Content and Knowledge Base Development
We may use anonymised data from:
- user queries
- Fault Finder interactions
- site usage
to:
- improve our content
- create or update articles
- develop knowledge bases
- train AI systems
This data is used in a way that does not identify you personally.
10. Forum and Historical Content
Whitegoods Help contains historical forum content and articles created prior to 24 March 2026.
These may contain:
- user-generated discussions
- historical advice
We do not actively monitor or verify all such content.
If you contribute or interact with content, any information you provide may be publicly visible.
11. Sharing Your Personal Data
We may share your personal data with:
- companies within the NAC group
- IT providers and hosting services
- AI service providers (e.g. OpenAI)
- professional advisors (e.g. legal, audit)
- regulatory authorities where required
We ensure all third parties have appropriate data protection safeguards.
12. Transfers Outside the UK
Some of our service providers may process data outside the UK/EEA.
Where this happens, we ensure:
- appropriate safeguards are in place
- data is protected in accordance with UK GDPR
13. Data Retention
We retain personal data only as long as necessary.
Typically:
- user interaction data may be retained for up to 7 years
- anonymised data may be retained longer for analysis and development
14. Your Rights
You have the right to:
- access your personal data
- request correction
- request deletion
- restrict processing
- object to processing
- request data portability
- withdraw consent (where applicable)
To exercise your rights, contact us using the details above.
You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk
15. Security
We take appropriate technical and organisational measures to protect your data.
However, no system is completely secure, and you use the website at your own risk.
16. Cookies
We use cookies and similar technologies to:
- improve website performance
- understand user behaviour
- enhance user experience
A separate Cookie Policy will provide further details.
17. Changes to This Privacy Notice
We may update this Privacy Notice from time to time.
Any changes will be published on this page.
18. Contact
If you have any questions about this Privacy Notice or your personal data, please contact:
19. Accessibility
If you require this notice in an alternative format, please contact us.