Which? have set up a new award scheme to recognise and congratulate companies that have excelled throughout the year. As my buying washing machine advice has always said Miele washing machines are the best available it’s no surprise to me that Miele has “outshone all its competitors with outstanding quality across a wide range of products for the home”.
The win comes after “an incredible 18 Best Buy awards across seven categories for Miele – twice as many as their nearest competitor”. Miele products have also been voted best on test in a record-breaking four categories.
I’m pleased because it proves that manufacturers don’t have to produce white goods where price is the only thing that matters, and that quality can still thrive in a world where consumers are mostly obsessed with cheap products. It also shows that there are still many discerning consumers who will pay the proper price for a high quality product.