Many washing machines are no longer made by the companies shown on the logo, or they have been taken over by bigger companies with a different ethos. These global companies usually keep the old brand name for tactical marketing reasons. In a way, it shouldn't matter who makes which brand, but there is a concern... continue reading.
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LG have launched what they call “smart diagnosis” technology on some of their white goods appliances in the UK, which it claims will revolutionise after-sales service. Will it? Or is it pure marketing spiel? How does LG Smart Diagnosis work? According to LG it, “allows customers to solve appliance problems over the phone rather than... continue reading.
This subject is relevant to white goods because it’s now used as a well established marketing tool employed by all manufacturers and it shapes how many of our household appliances are designed and marketed. Although I haven’t written a direct article on this topic before I’ve long since been a sceptic about man-made climate change... continue reading.