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Miele is the BEST domestic appliance brand at Which? awards

Which? have set up a new award scheme to recognise and congratulate companies that have excelled throughout the year. As my Buying washing machine advice has always advocated Miele washing machines as the best available it’s no surprise to me that Miele has “outshone all its competitors with outstanding quality across a wide range of products for the home”.

The win comes after “an incredible 18 Best Buy awards across seven categories for Miele – twice as many as their nearest competitor”. Miele products have also been voted best on test in a record-breaking four categories.

I’m pleased because it proves that manufacturers don’t have to produce white goods where price is the only thing that matters, and that quality can still thrive in a world where consumers are mostly obsessed with cheap products. It also shows that there are still many discerning consumers who will pay the proper price for a high quality product.

Written By - Washerhelp on September 18th, 2007 with 7 comments
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Research white goods appliances online using Which? reviews of washing machines & appliances with top performing Best Buys and Don't Buys ( get a 1 month trial for only £1 ). Which? are a registered charity campaigning for consumers and also advise uniquely on most other consumer goods and issues.

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7 Comments

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Bob Douglas Bob Douglas
#1. November 6th, 2008, at 12:08 AM.


I purchased a Miele dishwasher earlier this year. The product is of very high quality but the company does not back their products. They have promised repairs four times over the past 6 months and have yet to show up or call to tell me they would not show up. The dealer is now takng the unit back out of his own frustration with Miele’s lack of product support.
I recommend you look at anotehr brand.

Washerhelp Washerhelp
#2. November 8th, 2008, at 8:20 PM.


Hello Bob: This is difficult because I’m not directly affiliated with Miele but as an independent reviewer I have to say it’s not really fair to say a company is to be totally avoided, and that they do not back up their products because of an individual negative experience – although negative experiences should be reported. Clearly you have reason to be disappointed because of your experience but we don’t know enough facts to judge how balanced a view it is or how much if any is down to the dealer or Miele disputing something. It’s hard to imagine any company, even the poor ones would promise repairs 4 times and just not turn up without there being some reason somewhere.

No manufacturer is perfect, and even the best can have a situation go badly wrong from time to time but it can’t mean that because there are examples of things going wrong it proves the opposite of all the awards.

No matter what went wrong in your case Miele have a reputation for way above average service. On August 14th there was another article in the ERT reporting that Miele have won the “Nationwide Domestic & General Total Excellence and Quality award for 2008. ( Miele win TEQ award 2008 )

It says this is the sixth time they’ve won it and that more than 425,000 surveys were distributed to customers who had received an appliance repair within the last 12 months. Miele was voted top for aftersales with a score of over 90%.

The TEQ awards are in their 11th year and are claimed to be the largest independent surveys of repair service in the UK.

I can understand frustration at seeing a company win lots of good service awards to someone who’s fallen out with them but the awards don’t claim to go to only perfect companies that never get anything wrong.

Ram Ram
#3. November 18th, 2008, at 6:51 PM.


I do agree Miele has got a great reputation for their product robustness and they charge a premium for their products… However their support is appalling.. My Miele microwave broke down a month back. I paid a fortune compared to the £200 £300 ONES. However, its been more than a month and they say that they are waiting for the spares to arrive from Germany… You can cycle to germany and get the spares and still be back in a month… I called their corporate office in frutration and they offered me compensate £50 worth of accessories. I havent taken it as there is no point in having an accessory when the microwave isnt working… The person who offered it seemed so thick and couldnt understand why i wasnt keen on taking up the accesories offer, whilst i have been trying to explain there is no point in buying a grill extension or anything else when the appliance i am supposed to use isnt working… I am still waiting… Would really appreciate if somebody could point me to the right person or corporate body that can help.. And heres the icing in the cake, I am paying for this service which they call” Premium Service”.. I wonder what their regular service would be like… A frustrated MIELE customer waits….

Washerhelp Washerhelp
#4. November 20th, 2008, at 3:43 PM.


At the risk of being seen as an apologist for Miele I have to say that their support can’t be appalling if they are winning award after award for their customer service. However I can happily accept that you personally have found their support appalling.

Clearly you’ve had issues with them and are not happy at all. The issue I have though is in the assertion that any single incident or even a certain percentage of incidents where things go wrong proves that a company is rubbish. Every single company in the world will have thousands of examples where customers have been very dissatisfied for one reason or another and exceptions don’t dispprove the experience of the majority.

However, when boasting about these awards for promotional purposes or when these awards are reported by others such as myself they do inevitably leave themselves open to criticism by anyone who has found the service to be unsatisfactory and that’s fair enough. If I’d had bad experience with a company and saw they’d won an award for good service I’d probably post my protestations too.

The offer of £50 worth of accessories seems a decent one to me but I can sympathise with your point of view that the accessories are not much use unless you get the microwave fixed. Assuming that it will be fixed eventually though means this attitude is unnecessarily because it is only temporarily broken. However, if you have been waiting for a month already I can imagine you starting to doubt if it will get fixed or maybe that you have a mind to try to get a refund and try something else in which case the accessories would be useless

I can only assume the part required is just not in stock even in Germany. Either that or the order could be held up because they only order from Germany every so often, or when they have enough of an order to make it worthwhile. In these latter scenarios this would equate to a poor service.

At the end of the day your best course of action is to complain to the people you bought it from. A common mistake people make is to pressure the manufacturer in the belief that because they made the product they are responsible. In UK law the only people responsible to the customer are the people that sold it to you.

The principal of this legislation is that you have no contract whatsoever with the manufacturer, you bought the product from the retailer and they are legally responsible if it turns out to be faulty, or it cannot be repaired within a reasonable amount of time. Manufactures will often comply in an attempt to keep a customer happy – and so they should – but you are only indirectly their customer. Clearly they have a big vested interest in keeping all customers happy but at the end of the day when it comes to things like getting a refund and compensation it is the retailer that is fully responsible.

If the microwave is under 6 months old you may be able to get a refund. Alternatively you would have to argue that they have taken an unreasonable amount of time to repair it. Here’s a quote from my Washerhelp consumer section which may help. The law applies to all consumer goods not just washing machines -

You can reject a washing machine within the first 6 months

A new amendment to consumer law in 2002 shifts the burden of proof of fault from the consumer to the seller within the first 6 months. This means if a fault occurs within 6 months, it is automatically assumed that the goods were “inherently faulty” unless the seller can prove otherwise. This is saying that if a new part can’t last a mere 6 months, it must have been faulty (or of sub-standard quality) when it was fitted to the washing machine.

You can request a replacement, or you may be able to get a partial refund, which takes into account the fact that you’ve had some use from it. (A possible counter-argument to that could be any significant inconvenience caused by breakdowns in this time) An example of this could be if your washing machine works fine after purchase, but 5 months later the motor, or main PCB fails. You could argue that under the sales of goods act, this part must have been sub-standard or with fault when it was sold. Therefore you can reject the washing machine and negotiate a refund (taking into account you have had 5 good months of washing from it.) It is possible for the seller to argue that the cost of replacing the washing machine is disproportionate to the cost of repair and insist on a repair – especially with a minor fault. This highlights the apparent contradictions in consumer rights, which at times, only a court can decide on.

Anthony Davison Anthony Davison
#5. June 1st, 2010, at 6:06 PM.


I’m afraid I concur with your other subscribers who complain of poor service from Miele. The company do hype up their reputation but certainly don’t back it up. I went out and bought a freezer, fridge and a washing machine. Within 2 years I had three replacement freezers and was promised if it went wrong again they would take it back – which it did and of course they wouldn’t. In that 2 years the freezer was out of action for several weeks – I have all the paperwork to substantiate it. In the end we couldn’t take any more and bought a much cheaper Bosch which hasn’t missed a beat. Even their engineer said ‘Buy their washing machines and dishwashers but don’t buy their fridges or freezers.’ Worst customer relations I’ve ever experienced and I’m in the trade so to speak. Freezer is consigned to my garden shed while I pursue it further.

Michelle Michelle
#6. August 4th, 2010, at 3:36 AM.


Sounds to me like Mr. Washerhelp works for Miele. I’m sure he’ll opt not to post my comment..or delete it shortly thereafter but I’d like to say that I too have had a Miele issue that they’ve taken almost an entire year to correct. Furthermore, your assertion that we are only their customer “indirectly” is ridiculous. Most consumers that want to buy a product do not go to a particular store but to any store with the best deal. I will shop from anything from Amazon or online sites to local stores or a nearby Best Buy. However, comparitive shopping usually means researching brands that you like or that have good reputations and then finding the best deal on those brands. That makes me a MIELE customer – not necessarily only the store where I purchased it. Additionally, Miele SAYS they back their products and offer a warranty. Yet, when we, Miele customers, complain that they are not keeping up their end of the bargain by taking care of these “issues” in a timely manner, you come up with excuses like “the part must be out of stock in Germany!”. Silly really…

Washerhelp Washerhelp
#7. August 4th, 2010, at 11:46 AM.


Hello Michelle. I wouldn’t dream of deleting your comment, on the assumption that if you think that way it’s possible that others could think the same I’m glad to have the chance to defend your criticisms :-)

Please read my article Potentially restrictive practices in Miele washing machines and the subsequent criticisms I make in the comments, and tell me if you still think I work for Miele.

I just try very hard to be balanced and fair to all sides of an issue. This means one time I may praise a company and another time I may criticise them, one time I may defend a company or at least put their potential point of view forward and another time I will agree with a user and criticise them. Most times, if you read my comments carefully you will see a roughly equal mix between agreeing with a commenter and pointing out the other point of view. At all times I try to remain very logical.

This article simply said that Miele had won Best Domestic Appliance Brand award at Which? and had won twice as many Best Buy awards than its nearest competitor. (I think they’ve done the same each year since). This attracted a few comments from people who were dissatisfied with Miele’s aftersales service.

The problem I have with some of the comments is that you can’t logically say that a company which has won award after award for aftersales service has rubbish aftersales service – because clearly they don’t, they’ve won loads of awards for it. One of the awards involved a survey sent to 425,000 customers who’d received an appliance repair in the previous 12 months and Miele was voted top for aftersales with a score of over 90%. So saying they don’t have excellent aftersales service flies in the face of all the evidence.

What you can say is that despite these awards, you personally have found them lacking or even have personally found them to be very poor. I have no problem with that although I expect people to be fair and unemotional about it and to paint the full picture so we the readers can make a balanced judgement.

Unfortunately an impartial balanced reply is not what people with a complaint want to see, especially someone who’s angry, which I understand, but I’m not interested in taking sides, just trying to view facts logically.

Your criticism about my comment is unfair, and presumably made after scanning rather than reading. You said, “you come up with excuses like “the part must be out of stock in Germany!”. Silly really…”

Yet if you read my comment you can see I said

“I can only assume the part required is just not in stock even in Germany. Either that or the order could be held up because they only order from Germany every so often, or when they have enough of an order to make it worthwhile. In these latter scenarios this would equate to a poor service.”

I didn’t say “must” be out of stock, and contrary to it being an excuse for Miele I finished by saying this would equate to poor service, which backs up the commenter’s complaint.

When you say, “your assertion that we are only their customer “indirectly” is ridiculous.” that’s also very unfair. It’s not an assertion of mine, I’m reporting how UK consumer law works. The manufacturer has no responsibility under the sale of goods act. All responsibility is with the retailer. You may not like it, but you are only indirectly their customer. You in no way bought the washing machine from the manufacturer, you bought it from the retailer.

As I pointed out if you re-read the comment, clearly the manufacturer has a vested interest in keeping customers happy as well they should, but in law you have no contract with them and if in dispute you can only get redress from the retailer unless the manufacturer decides they want to do something. If they don’t you are flogging a dead horse but you may be still able to get satisfaction by pursuing the retailer under the sale of goods act. ( EU 2 year guarantee. Sale of Goods Act gives us 6 years to claim for faulty appliances )

 

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