Who owns who? Who really makes your washing machine?

Global-business Many washing machines are no longer made by the companies shown on the logo, or they have been taken over by bigger companies with a different ethos. These global companies usually keep the old brand name for tactical marketing reasons. In a way, it shouldn't matter who makes which brand, but there is a concern that should be considered.

If a customer is very unhappy with a washing machine, or the service provided by its service network, they are likely to want to avoid purchasing from that company again, but they may well end up buying virtually the exact same washing machine with a different logo – repaired by the same service engineers. Therefore knowing who makes and owns which brand can be helpful in making buying decisions.

Appliance manufacturers who make different brands

Examples of this are Hoover and Candy, who used to be totally different companies, but are now both owned by the Candy group. However, there is a lot less difference between these two brands than there used to be these days, and the guarantee repair work is carried out by the same engineers.

Similarly, Hotpoint, Indesit and Creda are all owned by the same company and there isn’t a lot of difference between these washing machines either, with Hotpoint having better “features” and options.

Eventually, all washing machines are likely to be made by just a handful of companies and in fact we aren’t that far off from this scenario already. Note that some brands retain all their original differences but are just owned by a rival company and some are virtually the same machine inside with different logos and trimmings. Here is a sample of some of the household brand appliance manufacturers who are owned or made by the same company.

Electrolux: own well over 50 brand names (though not all of them washing machines). Among the more well known ones are AEG, Tricity Bendix, Zanussi. Currently, The Electrolux group also make the John Lewis brand washing machines.

Candy: own Hoover, Zerowatt and Kelvinator among others.

Merloni: own Ariston, Indesit, New World, Philco, Hotpoint, Creda, Cannon, GDA, English Electric,Thorn (and many others)

ISE have been made by Beko but are currently made by Asko

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