The Advertising Standards Authority has upheld a complaint regarding the Indesit company’s new “revolutionary new four-door fridge freezer” under the Hotpoint brand Hotpoint Quadrio FF4DX (product advertised on Sainsbury’s Appliances site). The complainant challenged whether the claim “save up to 50% energy” misleadingly implied that the product could save up to 50% of the total energy used by a fridge freezer, rather than (merely) a saving in the energy required to restore the internal temperature of a compartment once the door had been opened.
The ASA assessment was that the complaint was upheld and they ad breached CAP Code clauses 3.1 (Substantiation) and 7.1 and 7.2 (Truthfulness) and must not appear again in its current form.
Comment Policy: Comments are welcome but moderated before appearing. Please keep on topic. Email not compulsary (or published if entered) but useful if I needed to contact you personally about your comment.